But if they just live in the organizational documents or on a plaque somewhere collecting dust, then they, of course, lose relevance.
My company, Rhino Media, has developed a set of core values that I feel rock. Let me know what you think. I'm actually still in the process of tweaking this list, bare with me.
Humility - We do not portray ourselves as cocky or arrogant in house or to our clients.
Hard Work - We don't sit around and talk, we do.
Competency - We are learners. We expect all Rhino's to know their craft well. BUT - not be afraid to admit they don't know something.
Personal Accountability - We don't blame others for our mistakes.
Purpose - We live our lives personally and professionally with a sense of purpose. We are SUPPOSED to be doing this.
Intentionality - A lot like purpose. Setting my direction every day.
Respect - We respect each other, respect our clients and their timelines and their communication styles, respect other producers work and creativity.
Honesty - There is absolutely no room for lying of any kind at Rhino Media.
Greatness - We are not satisfied with mediocracy. We are always striving to become great, as our friend Greg Jennings would say - Every day is a great day to be great.
That's my working list.
Let me know yours!
|This is me, the bear.|